Over 1 Billion Gallons of Water Saved

Optimum No Rinse Wash & Shine (ONR) is a rinseless or no rinse car wash. It allows an entire car to be washed with less than two gallons of water. It is called a rinseless or no rinse wash because it is not necessary to use water to rinse off the car after washing with ONR. It uses polymer based technology to encapsulate dirt and emulsify oils eliminating the need for traditional car wash soaps and rinsing.

ONR was invented in 2005 by our Founder, Chemist, and CEO, Dr. David Ghoudoussi. It was tested by a small group of professional detailers and released to the public for sale in January of 2006. Since that time it has saved over 1 BILLION gallons of water compared to traditional car washes.

ONR is our signature product and the foundation of our company. It changed the way professional detailers, and later enthusiasts and every day vehicle owners wash, detail and care for vehicles. ONR is such a part of who we are as a company that after more than eighteen years and five product revisions customers still call Optimum and Opti-Coat headquarters on the phone and ask, “Is this No Rinse?”